Nowhow
Identity

Nowhow is a digital centre that acts as a filter and constant curator to the information around us, reimagining the structure and speed at which a museum's contents can change.

Born from digital platforms, the centre’s approach to communication is a reflection of its origins. Embracing what has come to be our digital language, nowhow communicates through hashtags, functioning as a means of both describing and categorising its content.

The infinite amount of content available online, in social m
edia and digital platforms has created disruption, distraction and noise. This concept of noise is the main idea behind nowhow's approach to its communications, and that which they represent.
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