![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/389f9172-3562-4e3b-873a-d3063f4ca74b_rw_1920.jpg?h=38e57078aea5471c7eeb5a2a5866e603)
Continuous Groove
Identity
Continuous Groove is a collective based out of Newcastle, UK, who were putting together some of the best events in the area in 2018.
2018 marked a big point for them – one which needed to be accompanied by a new aesthetic.
The new graphic identity was designed around the concept of movement, with this informing the logomark, as well as a series of shapes which were designed to appear across communications as graphic elements.
2018 marked a big point for them – one which needed to be accompanied by a new aesthetic.
The new graphic identity was designed around the concept of movement, with this informing the logomark, as well as a series of shapes which were designed to appear across communications as graphic elements.
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/251e97de-03f3-476f-bb9c-5917eb615ba7_rw_1920.jpg?h=efccc9ded25f63fea983371fccd0a5ae)
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/59f0368a-62a4-4de5-823c-0e6752491d62_rw_1920.jpg?h=d46d7e785b29174fe183632f1bb1034d)
Archie Hamilton (FUSE, UK) at Cosmic Ballroom (Newcastle, UK).
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/2abaa889-8dca-4654-bc62-86f199428a00_rw_1920.jpg?h=f68cdc56a0c85b94d61468e3e60ef70d)
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/a9582f87-7ad2-4e2a-bfe4-a4611e68faf2_rw_1920.jpg?h=f76416287ecfbb024e4fa9dee994f8ee)
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/796d68ba-ba9c-4337-8df0-595948aac74f_rw_1920.jpg?h=45f2c35fd0617745e7ab314c4325f55f)
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/91e781b3-7a18-43f2-aa60-90dab7748577_rw_1920.jpg?h=175d9a540d0fe261a4d6705ad1d06a24)
![](https://cdn.myportfolio.com/dde5253d171ed9c0a4507255ac6b1c4d/5b4eede3-f043-4dbc-9524-14ed4c4f9447_rw_1920.jpg?h=889b96c7db822600f3c36d46052ea748)
Continuous Groove at B12 Ibiza.