Cred is a service that authenticates cannabis-based products to ensure their authenticity. 

The brand operates primarily through the scanning of a QR code placed on products’ packaging to access their website and authentication interface. In return for using the service the client is rewarded, gaining loyalty points which can be exchanged for discounts.

Cred’s branding was designed to be accommodating of the different types of content and brands which it would accompany. Its visual language takes reference from the interactions that form such a prominent part of the user experience: scratch-off and scan.
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